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POP Display – MTG Booster Box

Here is a design concept for a ‘Point Of Purchase’ (POP) display box. I decided redesign a ‘Magic The Gathering’ (MTG) booster box. Being a past casual player (and a Yu-Gi-Oh duelist before that), I used to buy booster packs to get the latest cards (I also bought a lot of individual rare cards too but that’s a different story). Anyways, I went for the latest booster set out at the time, ‘Dark Ascension,’ which comes with 36 booster packs, but due to print size limitations, my final design was for 20 packs.

Like most packaging, my design was to have graphics on both sides (duplex). So getting everything to line up was a bit of a challenge, but once I got the hang of it, it was simple. Using both Photoshop and InDesign, the final layout for pretty much everything was quite simplistic. One unique design choice was to have the logo ‘pop out’ of the display and thus had to be placed in a way so cutting  can be done.

After completing the box, I decided to make a display stand which would hold 2 boxes. I had to design the die strike for this stand from scratch and had fun figuring out how to make a stand that would be both interesting and functional. Again I used Photoshop and InDesign to compose the layout.

A few prototype mockups were then created and actual packs were placed inside to see how everything would look and feel (of course all packs were carefully opened and the rare cards were replaced with land cards). I was actually quite pleased with how well the boxes held up in both open and closed forms and also how well they went with the original packs (I didn’t tear off the side flaps, but they were designed to be removed for display purposes).

This project was a lot of fun and also very informative because I got a better understanding on how boxes are designed, printed, and cut.

Software Utilized: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
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