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Newspaper Ad – Rocktoberfest 2011

This is an ad concept for San Diego’s Annual ‘Rocktoberfest.’ Since this was suppose to be a newspaper ad, only one color could be used (basically black and white because white would be the empty space). I went with a really simple ‘practical’ design layout and tried to give enough contrast between elements to make the ad stand out a bit. Afterwards I designed a second version of the same ad but this time going for a more ‘artistic’ layout with an opposite contrasting theme. I used InDesign for the layout and Photoshop for the raster images. For some of the logos, I used Illustrator to vectorize them and exported them into InDesign for the final composition.

Software Utilized: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
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