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DVD Cover – Star Trek (2009)

From DVD covers and labels to outdoor ads, here are the final compositions for advertisements and DVD packaging concepts on JJ Abrams’ ‘Star Trek.’

For the DVD covers, a design goal was to seamlessly incorporate the Starfleet logo into the overall layout. Using various images and screen capture from the actual movie, the initial layout was composed in Photoshop. Then everything was exported into InDesign for the text. Replicating all of the text on the back cover ended up being somewhat of a challenge (the bottom part which nobody actually reads but also makes the DVD cover look professional). The original back cover of the DVD was scanned and exported to InDesign as a template for the final text (the actual font had to be altered to make it look just like the actual text). Then Illustrator was used to recreate a few of the logos for the final composition. As for the DVD labels, an image of the ‘Enterprise’ was placed as the background along with a screen grab of a black hole from in the movie (the image was a distorted a bit so Photoshop was used to overlay additional blue flames which were warped to add a vortex effect). All of that was brought into InDesign for the text layout.

Afterwards, I received a lot of helpful suggestions and critics on my original design and decided to redesign the layout. I tried to incorporate more ‘action’ to the design feel to better represent the film. A lot of screen grabs were used to compose the layout. Also the Narada (Nero’s ship) was incorporated into the design to further intensify the composition. Also, I was told to trim down some of the original back text a bit to give more room for more images (which was not my decision at all because I thought that all of that text is required for all DVDs). For the front cover, an image of Nero was placed inside a super nova heading towards a shattering Romulan planet and a different image of the ‘Enterprise’ was used (this time shooting photon torpedoes). For the DVD labels I used an image of the ‘Enterprise’ for the first disk and the Vulcan logo for the second disk (Live Long & Prosper).

Later a cover sleeve for the DVDs was designed to better complete the overall package. Both Kirk and Nero were incorporated into the design and blended together in Photoshop. InDesign of course was used for the text layout.

Also for this project, two outdoor ad concepts were created (one to promote the theatrical release and another to promote the DVDs). For both ads, Photoshop was used to compose the whole image layout and InDesign was used for all of the text. I then took it a step further and made some quick concept photos of how they would look in an actual environment. I took several photos around my area from different angles and decided to go with an end-column ad and a movie poster ad.

For the end-column ad, I went to my local Blockbuster and took the photo at a perspective angle. Then Photoshop’s vanishing point tool was used to replace the poster accordingly. Using the quick mask, the original DVDs on the right side of the ad were re-layered in place. Afterwards, several photo filters and layer style effects were used to blend the new poster into the original image a bit better.

For the movie poster, I wanted to incorporate it into an ad wall that you’d see at the theaters. So I went to a local AMC Theater and took a photo of one of their walls. Again the vanishing point filter was used to place the poster in place. The trickiest part was to make the poster appear to be ‘behind’ the glass and not on top. Various images were overlaid for this effect to work properly. I blended them together to give the effect of a reflection and ghosted the opacity way down to give a translucent effect. Out of both ads, I really like how this one came out because it almost looks like the poster is actually behind the glass.

Software Utilized: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
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